As an avid lover of makeup, Kittie Yiyi proudly presents “

” – a liquid eyeliner that encourages everyone to take risks and release their inner creativity. The body of each pen was inspired by children’s stationery and ergonomically designed for a controlled grip. An easy-glide formula that provides a non-cakey and non-flaky matte finish, promising a smooth application without any access product. Waterproof and smudge-proof that fast dries within 3-5 seconds. With health safety in mind, the liquid eyeliners are vegan, also paraben, gluten, and cruelty-free.

“Growing up, we were taught to follow the rules, to be a certain way to fit into society. Cross The Line is a reminder not to take life too seriously. Take a chance, color outside the lines, feel alive!”, said Kittie Yiyi.

“Beauty, fashion, and makeup are not just an aesthetic. It is an armor, a warpaint that expresses how we feel, to remind us who we are, to get out to the world, own our space, motivate us to achieve our goals, never let dreams be dreams. It is a journey of self-discovery and learning from the support of one another. With a world full of hate and chaos, let’s try and change, starting from myself, hoping to use my platform for the better,” she said, hoping to create safe and innovative products while sharing her knowledge on beauty.

The “Cross The Line" liquid eyeliner is the first product launched in conjunction with the reveal of Kittie Yiyi Beauty – a sub brand by Kittie Yiyi who intends to infuse her passion for beauty, creativity, and innovation to create products to help empower people in their journey of self-love and self-liberation.

All products are available for purchase on the website at 

. The “Cross The Line” bundles are exclusively available on the 

The future of digital art

Jun.obj

 Being present in the moment and finding oneself

Bay Doucet

Expressing oneself with colors and accessories

Afie Rohim

Introducing the Cross The Line liquid eyeliner! 👁️✨

It’s the season of L-O-V-E and this Valentine’s, guess who’s playing Cupid? That’s right, it’s you. Choose from our selection of pre-selected gifts, or even create your own. Don’t know where to start? Well, read on and see how we can help you spread some lovin’ to your crush(es).

Nothing says “stare into my eyes lovingly” quite like pink eyeliner. Did we mention it's cruelty, paraben and gluten-free + VEGAN too 👀

1. Pink Eyeliner ‘Dream Girl’

Made with Cupid’s Arrow, Love Letters and Jojoba Oil, for the ultimate kissable look of wine-stained lips.

2. 247 Lipstick in ‘LOVE’ 

🗿 Are they into pretty ceramics? But then again, who isn’t? 

💐 3 openings for stationeries/eyeliner/flowers. 

🔮 Our collaboration with JUN Pottery by Alexandrea Yeo was handmade by Alexandrea and hand-painted by Kittie.

3. ‘Queen of Hearts’ Flower Pot  

Is your lover always complaining about their lack of storage space? Here’s the solution. 

💐11 openings for stationeries/eyeliner/flowers. 

🔮 Our collaboration with JUN Pottery by Alexandrea Yeo, was handmade by Alexandrea and hand-painted by Kittie.

4. ‘Rhythm’ Flower Pot  👀

👁️👄👁️ You’re telling them, “I love your creative looks, more please!”.

Fit for a full face: eyebrow product, eyeliner, and lipstick.

5. Bendy Kandy Bundles

(A collaboration with Mossery - limited edition)

🖌️ Reject modernity, embrace the tradition… of handwriting love letters.

🎈 An essential that your loved one can bring anywhere.

6. 'Wish Upon Your Dreams' Notebook

The tickets to someone’s soul are warmth and cuteness which, lucky you, this little guy provides 🐝 🎀

7. WhimsiBee Plushie *Limited Edition* 

Loving someone is wanting them to achieve all their hopes and dreams, this kit will help them do it 

8. The Manifestation Kit *Limited Edition* 

Inject your own personality and creativity.

 for your loved one? ☁️ Yeah, their heart is yours to keep 💓💗

9. Build Your Own Tee or Tote Bag

The ultimate act of thoughtfulness is customising all 3 categories of this bundle because it proves you just know them that well. 

1 (ONE) Shirt Set + Scarf or Bee Mask + Eyeliner or Lipstick

10. Build Your Own Bundle *Limited Edition*

Cherishing the bond of childhood

Kaizerine & Elio

🌷 The Art Of Fempowering 🌷

👼🏻 Gifts from Cupid's Chest 👼🏻

‘I have chosen to no longer be apologetic for my femaleness and my femininity. And I want to be respected in all of my femaleness because I deserve to be’, goes the quote by Chimamanda Ngozi Adichie and to that, we wish you a happy International Women’s Day from all of us over here at Kittie Yiyi Beauty.

, we’d like to introduce you to a few lady entrepreneurs who have inspired us with what they do, what they believe in, and their resilience in realising their dreams. Let’s get to know them and what fuels them, and we’ll let you decide if you walk away inspired; we know we sure will.

KITTIE  

My name is Kittie. I'm a fashion designer who also owns a beauty brand named Kittie Yiyi. Growing up, I always knew I wanted to be a fashion designer or in the fashion scene. I’m drawn to anything that catches my eye, be it furniture, nature, or buildings; everything surrounding us can relate to fashion.

CARE TO SPILL THE BEANS ON WHO YOU ARE? 

We need them to feel less alone and to feel inspired by them through their stories. All women should help each other. Some standouts to me in the fashion scene include Yayoi Kusama who makes art based on her own feelings and what she sees without fear of judgement and our homegrown photographer Zhonglin who does fashion photography for many big names out there—she personally told me to be firm about my passions. Rei Kawakubo, the designer of Comme Des Garcons is a visionary to me, I always adore how she puts on a show that is so unique and powerful. I want her creativity!

HOW IMPORTANT ARE FEMALE ROLE MODELS TO YOU?

People might think I'm soft as a female, but I can carry a lot of heavy stuff just like a man can. And of course, managing a company is never easy. All I try to do is face things positively and seek help whenever I need it.

WHAT ARE SOME OF THE CHALLENGES YOU FACE AS A FEMALE ENTREPRENEUR & HOW DO YOU FACE THEM HEAD-ON? 

Founder of Witchwood, Co-Founder of Wren Studio, 

 CASTINE

As an engineer turned floral and botanical designer, I've found my true passion in creating beauty from what nature offers or even in the little things in life. I am constantly inspired by the world around me and that's what makes me push forward. Being able to turn my creativity into a thriving business has been a dream come true, and I'm grateful for every opportunity to share my unique perspective with others. Through my work, I hope to inspire joy, wonder, and appreciation for the simple things in life.

Our company specializes in floral and botanical design for events, as well as plant design for homes, offices, and gifting. Our goal is to bring beauty and joy to people's lives through the natural wonders of flowers and plants. We believe that the power of nature is amazing, and we strive to create environments that promote well-being for society. Whether we're painting the ground with colourful blooms or designing a calming space, we're always looking for ways to make a positive impact on the community and society as a whole.

WHAT DOES YOUR COMPANY DO & HOW DO YOU SEE IT CONTRIBUTING TO SOCIETY OR THE COMMUNITY? 

If I were to advise the young women of today, I would tell them to face adversity head-on and build resilience within themselves. Challenges and obstacles will inevitably arise, but it is how we respond to them that defines us. By confronting adversity and developing the inner strength to overcome it, we can grow and become more empowered as women. So, don't be afraid to take risks, embrace the challenges that come your way, and remember that resilience is a key ingredient to success in any endeavour.

A NUGGET OF WISDOM FOR YOUNG WOMEN.

SHEUE XIN 

I started from scratch on the internet and with my experience, I help housewives, single mothers, and people who don't have much money to realise their dreams of low-capital entrepreneurship.

The outside world expects female entrepreneurs to achieve a work-life balance, but it's actually impossible to do so. What we can do is integrate our family and career and find happiness from it. Entrepreneurial mothers are often criticised for neglecting their children and not being able to be there for them every day to participate in their growth process. But for me, the quality of time spent with children is more important than quantity. Female entrepreneurs handle things more emotionally than men, so we can achieve a balance of emotional and rational decision-making, which makes it easier to win people's hearts and gives us an advantage over men.

Depending on yourself can be very embarrassing, but you look really cool this way. Whenever you feel like giving up, just remind yourself that you only need to persevere for one or two seconds longer than everyone else.

CHING YEE & STEPHY 

 I believe beauty comes in all forms. I‘ve loved the arts since young. From drawing on paper to walls, I now turn ideas and drawings into reality. I help clients to turn their space into their dream space. Stephy: I am a designer. I am an optimistic and energetic person. I love drawing, buying plants, making coffee, and I need a lot of ‘me time’.

 'I am a designer. I am an optimistic and energetic person. I love drawing, buying plants, making coffee, and I need a lot of ‘me time’.

CARE TO SPILL THE BEANS ON WHO YOU ARE?

 As female entrepreneurs, especially young female entrepreneurs in this industry, earning respect while collaborating with experienced contractors is challenging. There are too many conservative thoughts about what girls should do and what girls can’t do. We can't control how people think about us, we can only try our best to do what we are supposed to do, and of course not to forget to master our skills.

WHAT ARE SOME OF THE CHALLENGES YOU FACE AS A FEMALE ENTREPRENEUR & HOW DO YOU FACE THEM HEAD-ON?

When I first started my life independently in KL. Living alone, taking good care of myself and starting a meaningful business. 

Every time when I overcome challenges at work and learn something from that incident.

WHEN DO YOU FEEL THE MOST FEMPOWERED?

Celebrating and Embracing the Unique Mother-Daughter Bond

Made 4 Mummy

Bringing back our local talents, we begin our digital artist series with 

. Her artworks never fail to stand out and excite our hearts with her quirky characters and bright bold colors. The abstract shapes and lines bring structure and movement, paired with facial expressions that add a hint of satire. Apart from that, Vanissa produces 

 such as notebooks, postcards, and stickers in hopes to spread joy in our daily lives. If you journal or need to spice up your inspiration wall, we recommend you to check out her 

Facing the challenges as a graphic designer and artist, Vanissa shares her thoughts with us as she walks her path to success.

"Inside each object holds a soul. In another perspective, they are human, they exist like humans."

Back in my foundation or bachelor's degree days, I took a course on the history of arts. I realized those artists slowly improve and evolve through time. They would research, study, develop their unique art styles, and improve during each point in their lives. This is something I want to achieve. Although this is the digital art world and I’m also a graphic designer, I want to slowly experiment and mold myself to be an artist.

As an artist, it is hard to continue to pursue art as a career, particularly in Asian society. What motivates you to achieve where you are now?

Humana is a fictional character inspired and created during one of my classes back in university. Humana’s world is my imagination playground. Humana can be anything – a chair, table, cup, clothing…etc. Inside each object holds a soul. In another perspective, they are human, they exist like humans. Through Humana, I want to express that each object in our lives has its unique existence. Every time I draw something, I would put sincere efforts to bring them to life. When someone asks, “What is this cup? What is this object?”. I would answer, “It is human lah, human ah”. That’s how the Humana concept was born.

Who is Humana? What is the story behind your artist's name? 

As I said, they [each object] have their way of existing. Through my art, I want to encourage people to be more present and be aware of their surroundings.

Tell us more about your art style and the message you want to convey.  

I gravitate towards these bold colors, it brings me joy, especially red. You can see that I always incorporate red, it makes me happy when I draw. When others see my artwork, I hope they can embrace the happiness of the Humana world.

 Looking at your past artworks, it seems you have a specific palette of colors you use. Why?

When I work on a project, I would sketch out my ideas, do a lot of research, and plan everything out before executing it. Personally, it is hard for me to work while thinking of ideas along the way. I need to plan everything to assure the direction is clear before I start drawing. Normally, that is my process.

Do you visualize the final artwork before you start working on it?

"Art is more emotional whereas graphic design is more informational."

Artists and designers both play a role to create visuals. For artists, the artwork can be ugly such as 

. It is not ugly, but if you look at another perspective, you can start learning how to appreciate them. It is also a form of art. Their [Dadaism] goal is to express emotions and not care about how others judge the aesthetic of the artwork. If we merge information and art, that is graphic design as they aim to deliver the message through art. Coming back to the question, I believe the problem focuses on graphic design, more specifically, the communication between the designer and the client. Art is more emotional whereas graphic design is more informational.

Many people in society, particularly the older generation prioritize information over art. They may prefer information but the artwork is not pleasing or can be quite complicated to understand. What are your thoughts about this?

 and managed to display my artworks for people to notice. Art Book Fairs have been established in other countries for many years. 2021 was the first time Malaysia had this event and the response was great. This is a very good opportunity for Malaysian artists and designers and I hope Malaysia can continue this yearly event to highlight and discover local talents.

I want to fully focus my career as an artist in 2022. My goal this year is to have more collaboration opportunities and hope more people notice my work. Since graduation, I have always worked as a graphic designer. I want to try new things this year and hope everything goes smoothly.

Reflecting on the past 2 months, do you have any takeaways, or learned anything? Could you share any plans on how to propel you forward toward your goals or resolutions this year?

I would like to create more zines for the art book fair this year. Zines are indie booklets that consist of independent artworks such as illustration books and photobooks. You can create and produce your copies without a big publishing company. The purpose of a zine depends on the individual. It could be to raise awareness or purely express what they love and like for others to see. The purpose of my zine is to display my ideas, thoughts, and unique artworks that see the world from Humana’s perspective.

Last year I focused on my job as a graphic designer without enough time to work on my creations as an artist. There were a lot of last-minute artworks. This year I have more time to experiment and am excited to see what will happen.

Any projects we should look out for this year?

Personally, as a designer or an artist, I believe we should analyze more materials, do more research, and read more books. I’m not saying you have to read books with lots of words. I prefer reading picture books as I tend to focus on their visuals. First, we should study their styles before we develop our own. Emphasize more research rather than visuals.